Privacy Policy
1. Who We Are
Lightfury Games Private Limited ("the Company," "we," "us," or "our") is a game development studio incorporated in India, located at HITEC City, Madhapur, Tower 4, Hyderabad, Telangana 500081, India. We operate lightfuyrgames.com and develop Lumenfall, an AI-generated open-world RPG. Contact us at [email protected].
2. What Data We Collect
Because we are a small game studio at the development stage, the data we process is focused and limited. We collect:
- Account and player data: when you create a player account for closed beta access, we collect your email address and a password hash. We do not collect payment information directly; game purchases go through storefronts (Steam, Epic Games) that operate their own privacy notices.
- Wishlist and newsletter sign-up: if you sign up to follow Lumenfall on Steam or subscribe to our development newsletter, we store your email address to send development updates and release notifications.
- Contact and press inquiries: name, email address, and the message content you submit through the contact form on this site.
- Automatically collected technical data: IP address, browser type, referring URL, pages visited, and session duration, collected through server logs and our analytics tool for the purpose of understanding site traffic and improving the development blog.
- Cookie and local-storage data: session identifiers, cookie-banner dismissal state, and anonymised analytics identifiers. See our Cookie Policy for the full list.
We do not collect biometric data, health data, government identification, or any special category of personal data.
3. How We Use Your Information
We use the data described above for the following purposes, all of which are tied directly to running a development-stage game studio:
- Operating and securing player accounts and the beta access program for Lumenfall;
- Sending development updates and release notifications to newsletter subscribers who have signed up for them;
- Responding to press, partnership, and general contact inquiries;
- Measuring traffic to the development blog and game pages so we can understand what content is useful to the player community;
- Complying with applicable legal obligations.
We do not sell personal data. We do not use your data to train machine-learning models without your explicit written consent.
4. Sharing and Processors
We share personal data only with third-party processors who act on our behalf under written contract and are bound by confidentiality and security obligations. These currently include our hosting provider, analytics service, and email delivery service. We do not sell or rent your data to any third party for their own marketing purposes. We may disclose data to law-enforcement authorities or courts when required by applicable law.
5. Retention and Security
Player account data is retained for as long as your account remains active, and for a reasonable period after account deletion to comply with legal obligations and resolve disputes. Newsletter subscriber data is retained until you unsubscribe. Contact inquiry data is retained for the period necessary to respond and for follow-up, typically no longer than two years.
We apply administrative, technical, and physical safeguards appropriate for an early-stage studio: encrypted data transmission (TLS), hashed password storage, and access controls limited to team members who need the data.
6. Your Rights
Subject to applicable law, you may request access to, correction of, or deletion of personal data we hold about you. You may also object to certain processing or withdraw a consent you have given. To make a request, email [email protected]. We will respond within 30 days. Where data has been shared with processors, we will coordinate the request with them. If you are not satisfied with our response, you may raise a concern with the relevant data-protection authority in your jurisdiction.
7. Cookies
This site uses cookies and similar technologies. See our Cookie Policy for details on what we use and how to manage your preferences.
8. Children
We do not knowingly collect personal data from children under the age of 13. Lumenfall is intended for a general game-playing audience. If you believe a child under 13 has provided data through this site, please contact us and we will delete it promptly.
9. International Transfers
Our processing is primarily carried out in India. Some processors (for example, cloud hosting and analytics providers) may store or process data outside India. Where that occurs, we rely on the processor's standard contractual commitments and applicable transfer mechanisms to ensure an adequate level of protection.
10. Changes and Contact
We may update this policy as the studio grows and our data handling evolves. Material changes will be reflected by an updated "Last updated" date at the top of this page. We encourage you to review the policy periodically.
Lightfury Games Private LimitedHITEC City, Madhapur, Tower 4
Hyderabad, Telangana 500081, India
Email: [email protected]
Phone: +91 40 6674 5500